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доц. д-р Марина Кантарџиева
Факултет за економски науки

Функција: Економски
Образование:
Предмети:

Одлука за избор во наставно-научно звање

 

Кратко наративно био: 

 

Дипломира на Универзитетот Шефилд, на насоката маркетинг во 2005та година. 

Истата година, се запишува на последипломските студии по маркетинг. Во 2007година успешно го одбранува својот магистерски труд и се стекнува со звање Магистер по економски науки од областа на маркетинг. 

По магистрирањето работи на докторска дисертација, која успешно ја одбранува во 2013година и се стекнува со звање Доктор по економски науки. 

 

Предмети кои ги предава/ла: 

Како наставник на АУЕ -ФОН Скопје изведува настава по повеќе предмети, и тоа: основи на маркетинг, управување со производи и услуги, промоција, маркетинг менаџмент, меѓународен маркетинг, стратегиски маркетинг и дигитален маркетинг. 

Теми и области во кои менторира дипломски работи и магистерски трудови: 

Во текот на своето работно искуство била ментор на повеќе теми од областа на маркетингот, маркетинг менаџмент, меѓународен маркетинг и стратегиски маркетинг. 

Истражувачки интерес: 

Научно-истражувачкиот интерес претежно е насочен кон следните области: маркетинг, маркетинг менаџмент, меѓународен маркетинг и стратегиски маркетинг. 

 

Објавени трудови:  

 

  • Shifting traditional marketing to digital: a cost-effective approach. International Journal of Social Sciences VISIONS, 44, Skopje, 2025, pg. 232-246. 

  • Employees performance appraisal as a factor for raising enterprises competitiveness. Challenges of tourism and business logistics in the 21st century. 6th international scientific conference, Shtip, 2023.  

  • Implementing innovation as one of the key success factors in the private schools. Visions, Vol 39, Skopje, August, 2022, pp.371- 379 

  • Barriers that affect the social entrepreneurship. Visions, Vol 39, Skopje, August, 2022, pg.393-401.  

  • TQM and marketing: two-prong contribution towards customer satisfaction. Knowledge - International Journal, 51(1), pp.133–137, Skopje, 2022.   

  • Triple bottom line: history, definition & obstacles to implementation. KNOWLEDGE - International Journal, 51(1), pp.179–183, Skopje, 2022.  

  •    Linking a reward system with employees performance - a factor in increasing the competitiveness of  organizations, Visions, 38, Skopje, 2022, pp.293.  

  • Effective team leadership as a key factor for increasing the organizational performance in the Republic of North Macedonia.I nternational May Conference on Strategic Management. Vol. XVII, Issue (2). pp.85-92.  

  • The role and importance of the relationship marketing as a factor for success in business entities, Visions, Vol.36, Skopje, 2020, pp.307-316.  

  • Process of employees training and its impact on organizational performance. Knowledge: International Journal, 40 (1), Skopje 2020, pp.195–200.  

  •  Organizational change and development , Visions, Vol.34, Skopje, 2020, pp.257-267.  

  •  Efficent and effective corporate governance system a prerequisite for business success. Knowledge: International Journal. Vol.35 (5), Skopje, 2019, pp.1673-1681.  

  • Social entrepreneurship from a quality management perspective in the process of social value creation. Knowledge: International Journal. Vol.23 (1), Skopje, 2018, pp.255-261.   

  • Marketing practices of small and medium sized enterprises (SMEs). Knowledge: International Journal, Vol.15 (2), Skopje, 2016, pp.626-629.  

  • The impact of organizational culture on strategy and total quality management practices. Knowledge: International Journal, Vol.12 (1), Skopje, 2016, pp.53-55.  

 

  • The relationship between market orientation and organizational performance. Knowledge: International Journal, Vol 10 (1). Skopje, 2015, pp.241-246.  

  • The applicability of Six Sigma (6∑) in small and medium sized enterprises. Knowledge: International Journal Vol.7. Skopje, 2014, pp.89-94.  

  • Integrating marketing and quality management. Journal of Knowledge, Vol.1, (2). Skopje, 2014, pp.198-202.  

  •  Entrepreneurial culture and quality practice in small and medium sized enterprises (SME) in R. Macedonia, pp.412-419. 3rd REDETE Conference Banja Luka, RS-BIH, April 11-12. Conference Topic: Economic development and entrepreneurship in transition economies: Challenges in the Business Environment, Barriers and Challenges for Business Development, and Institutional Infrastructure.  

  • The relationship between total quality management and strategic management, pg.537-541. paper published in the Journal of Economics, Business and Management JOEBM, Vol.3, No. 5, SSN: 2301-3567, Singapore., 2014. Available from: www.joebm.com.  

  • The Impact of Local Government in Local Development with Particular Emphasis on the Republic of Macedonia, pp.619-629. 2nd REDETE Conference Banja Luka, RS-BIH, October 25-27, 2012. Conference Topic: Economic development and entrepreneurship in transition economies. 

  • Social problems, the labor market and poverty, ways of implementing measures for and solutions to the problems in the Republic of Macedonia, pp. 452-458. 2nd International conference on economic development and standard of living (EDASOL 2012), Banja Luka, October 12-13, 2012. 

  •  Criteria in the Creation of Waste Management Concept, Vol.3 (1) Regional and Business Studies Journal. 2nd climate change, economic development, environment and people conference. Prešov, Slovak Republic, 12th – 13th September 2012: http://www.unipo.sk/ccedep, Alliance of Central-Eastern European Universities. 

  • Corporate leadership, and the dynamic functions of marketing management, Journal of Kaposvár University, Faculty of Economic Science, 3rd International Conference of Economic Sciences Kaposvár University, – Hungary; 

  •  Marketing Challenges in terms of globalization, paper published in the annual academic journal of FON University, vol. 2 , 2009, Skopje, Republic of Macedonia”; 

  • How an idea can turn into a long-lasting success?, paper published in the annual academic journal of FON University, vol. 2 , 2009, Skopje, Republic of Macedonia; 

  • Assessment of the Service Quality in Macedonian’s banking sector,” Centre for Economic Analyses, Journal of Economics, vol. 6 (2), pg. 33-46. 2009- Skopje, Republic of Macedonia; 

  • The relationship between the quality of service, customer satisfaction and their loyalty in the Macedonian catering industry, paper published in Global, academic journal of the Ohrid Institute for Economic Strategies and International Affairs, vol.3, pp.17-28. 2009, Skopje, Republic of Macedonia;