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prof. d-r Marina Kantardjieva

Faculty of Economics

Function: Economics
Subjects:
Education:

Decision on selection for teaching-scientific title

Briefly narrative bio:  

 

She graduated from the University of Sheffield, majoring in marketing, in 2005 .  

The same year, she enrolled in postgraduate studies in marketing . In 2007 , she successfully defended her master's thesis and earned the title of Master of Economics in the field of marketing .  

After completing her master's degree, she worked on his doctoral dissertation, which she successfully defended in 2013 and earned the title of Doctor of Economic Sciences.  

 

Subjects taught:  

As a teacher at AUE - FON Skopje, she teaches several subjects, including: fundamentals of marketing , product and service management , promotion , marketing management, international marketing, strategic marketing and digital marketing .  

Topics and areas in which he mentors diploma   and master's theses:  

During her work experience, she was a mentor on several topics in the field of marketing, marketing management, international marketing and strategic marketing .  

Research interest:  

Scientific and research interest is mainly focused on the following areas: marketing, marketing management, international marketing and strategic marketing .  

 

Published papers:  

 

  • S hifting traditional marketing to digital: a cost-effective approach .  International Journal of Social Sciences VISIONS , 44, Skopje, 2025, pg. 232-246.  

  • Employees performance appraisal as a factor for raising enterprises competitiveness. Challenges of tourism and business logistics in the 21 st century. 6 th international scientific conference, Shtip , 2023 .   

  • Implementing innovation as one of the key success factors in the private schools . Vision s , Vol 39, Skopje, August, 2022, p p .371- 379  

  • Barriers that affect the social entrepreneurship. Visions , Vol 39, Skopje, August, 2022, pg.393-401.   

  • TQM and marketing: two-prong contribution towards customer satisfaction.  Knowledge - International Journal ,  51 (1), pp. 133–137 , Skopje, 2022 .    

  • Triple bottom line: history, definition & obstacles to implementation .  KNOWLEDGE - International Journal ,  51 (1), pp. 179–183 , Skopje, 2022.   

  •    Linking a reward system with employees performance - a factor in increasing the competitiveness of  organizations , Visions, 38, Skopje, 2022, p p .293.   

  • Effective team leadership as a key factor for increasing the organizational performance in the R epublic of N orth Macedonia .I nternational May Conference on Strategic Management. Vol. XVII, Issue (2). p p .85-92.   

  • The role and importance of the relationship marketing as a factor for success in business entities , Visions, Vol.36, Skopje , 2020, p p . 307-316.   

  • Process of employees training and its impact on organizational performance.  Knowledge : International Journal ,  40 (1), Skopje 2020, pp. 195–200.   

  •  Organizational change and development , Visions, Vol.34, Skopje , 2020, p p .257-267.   

  •  Efficent and effective corporate governance system a prerequisite for business success . Knowledge : International Journal . Vol.35 (5), Skopje , 2019, pp.1673-1681.   

  • Social entrepreneurship from a quality management perspective in the process of social value creation . Knowledge : International Journal . Vol.23 (1), Skopje , 2018, p p .255-261.    

  • Marketing practices of small and medium sized enterprises (SMEs). Knowledge : International Journal , Vol.15 (2), Skopje , 2016, pp.626-629.   

  • The impact of organizational culture on strategy and total quality management practices . Knowledge : International Journal , Vol.12 (1), Skopje , 2016, pp.53 -55.   

 

  • The relationship between market orientation and organizational performance . Knowledge : International Journal , Vol 10 (1). Skopje, 2015, pp.241-246.   

  • The applicability of Six Sigma (6∑) in small and medium sized enterprises . Knowledge : International Journal Vol . 7. Skopje, 20 1 4, pp.89-94 .   

  • Integrating marketing and quality manage ment . Journal of Knowledge , Vol . 1, (2) . Skopje, 2014, p p .198-202.   

  •  Entrepreneurial culture and quality practice in small and medium sized enterprises (SME) in R. Macedonia , p p.412-419. 3rd REDETE Conference Banja Luka, RS-BIH, April 11-12. Conference Topic: Economic development and entrepreneurship in transition economies: Challenges in the Business Environment, Barriers and Challenges for Business Development, and Institutional Infrastructure.   

  • The relationship between total quality management and strategic management , pg.537-541. paper published in the Journal of Economics , Business and Management JOEBM, Vol.3, No. 5, SSN: 2301-3567, Singapore. , 2014 . Available from: www.joebm.com .   

  • The Impact of Local Government in Local Development with Particular Emphasis on the Republic of Macedonia, p p. 619-629. 2nd REDETE Conference Banja Luka, RS-BIH, October 25-27 , 2012 . Conference Topic: Economic development and entrepreneurship in transition economies.  

  • Social problems, the labor market and poverty, ways of implementing measures for and solutions to the problems in the Republic of Macedonia , p p . 452-458. 2nd International conference on economic development and standard of living (EDASOL 2012), Banja Luka, October 12-13, 2012.  

  •  Criteria in the Creation of Waste Management Concept , Vol.3 (1) Regional and Business Studies Journal . 2nd climate change, economic development, environment and people conference. Prešov, Slovak Republic, 12th – 13th September 2012: http://www.unipo.sk/ccedep , Alliance of Central-Eastern European Universities.  

  • Corporate leadership, and the dynamic functions of marketing management , Journal of Kaposvár Unive rsity, Faculty of Economic Science, 3rd International Conference of Economic Sciences Kaposvár University, – Hungary;  

  •  Marketing Challenges in terms of globalization , paper published in the annual academic journal of FON University , vol. 2 , 2009, Skopje, Republic of Macedonia”;  

  • How an idea can turn into a long-lasting success? , paper published in the annual academic journal of FON University , vol. 2 , 2009, Skopje, Republic of Macedonia;  

  • Assessment of the Service Quality in Macedonian’s banking sector ,” Centre for Economic Analyses, Journal of Economics , vol. 6 (2), pg. 33-46. 2009 - Skopje, Republic of Macedonia;  

  • The relationship between the quality of service, customer satisfaction and their loyalty in the Macedonian catering industry , paper published in Global, academic journal of the Ohrid Institute for Economic Strategies and International Affairs , vol.3, p p .17-28. 2009, Skopje, Republic of Macedonia;