School of Design

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https://www.auefondesign.com/

The School of Design at AUE offers

Overview

The goal of the Faculty of Design and Multimedia is to educate graduates in the fields of graphic design, multimedia, and fashion design. The study program of the Faculty of Design and Multimedia enables the delivery of modern and high-quality education with the primary aim of preparing students for a successful career in a comprehensive educational, artistic, and research environment.

The curriculum of the Faculty of Design and Multimedia is in line with the programs of world universities in the field of design. The academic goals of the study program are to educate professionals who demonstrate knowledge and expertise in design disciplines.

Design and multimedia are extremely complex disciplines that are powerful in a creative and research sense. The artistic style, creative initiatives, and ideas, and the interdisciplinarity of design and multimedia characterize the contemporary creative communication, thus requiring continuous investment in the study of this field. Design and multimedia, by their nature, relate to artistic skills and knowledge and as such, directly participate in the development of the quality of life.

The Faculty of Design and Multimedia conducts its higher education activity through first and second cycle studies. The studies are organized according to the 4+1 model, where the first cycle of studies lasts 4 years and the student acquires a minimum of 240 ECTS, while the second cycle lasts 1 year and the student acquires 60 ECTS. The professional goals are set so that students gain practical skills and theoretical knowledge in the field of design, profiling them in a specific design area (graphic design, multimedia, and fashion design).

Career Opportunities

The significant need of the industry, media, cultural and art institutions, and other fields for highly educated professionals in the field of design and multimedia forms the basis for the educational, research, artistic, scientific, and professional activities of the faculty.

Graphic Design:

Graphic designer creating visual concepts for various media; Advertising: Ads for print, online, and broadcast; Publishing: Layouts for books, magazines, and newspapers; Branding: Logos and brand identity materials; UI; Freelance: Project-based design services.

Multimedia:

Multimedia Designer: Includes Audiovisual pre-production, production, and post-production; 3D modeling; UX and UI design; animation; and special effects for the audiovisual, film, and gaming industries. Competencies for working professions: creation and creation of multimedia and interactive campaigns for network and electronic media; creation of multimedia content for cross-media conversion; production of audiovisual records, films, photographic editorials, and photo manipulations; Motion Graphics Producer; Web Video Editor; Lead Multimedia Designer; Google Motion Graphics; Video Editor Motion Designer; Remote Freelance Multimedia Designer; Art Director; Motion Designer; Character Rigger; Compositing Artist; Key Animator; Render Wrangler; Effects Animator; Forensic Animator; Animation Director; 3D Modeler; Independent Filmmaker; Visual Development Artist.

Fashion Design:

Designing clothing and accessories; Creating fashion collections; Promoting fashion products; Freelance: Custom design services.

Programme

Program Learning Outcomes

Graphic Design studies

At the Graphic Design studies, graphic designers are educated as authors of graphic products and communications. Students are trained for creative work in designing graphic products taught in similar or related programs worldwide. The studies provide knowledge and skills needed for creating and practically implementing graphic and pictorial presentations to visually communicate a given message. Students study design and visual communication through contemporary trends and modern methods for knowledge exchange. Students of graphic design learn to develop concepts and design solutions for visual graphic solutions intended for print or electronic use.

Multimedia studies

In the area of Multimedia, designers are educated to create systems of visual and audio media and communications. These designers, with the acquired knowledge and skills, are capable of designing, defining messages, and ensuring communications across a wide spectrum of media. In this sense, students study digital video and editing, audio, animation, and more. During the studies, students acquire specific knowledge and skills needed to use text, images, video and sound through selected media for communication, cultural, educational, and other functions. The studies are aligned with new demands regarding modern systems and forms of communication. Multimedia is a new field of design that is developing and gaining significant dimensions in the communication system worldwide. Therefore, there is a good perspective for the employment of designers of this profile everywhere in the world.

Fashion Design studies

At the studies of Fashion Design are educated the creators of some of the most attractive types of products – fashion products. These designers are extremely important for the industry, small businesses, the market, as well as the overall economy and society. Thanks to fashion design, the functionality, aesthetics, and ergonomics of clothing items have reached a high level, making fashion one of the most attractive areas of design. Students in the area of fashion design develop an understanding of design with an emphasis on fashion design and the textile industry, fashion accessories, and current trends in fashion. They learn to develop concepts and design solutions for fashion collections, their practical implementation, and presentation. The study program is structured to enable students to design new fashion that has significant economic, sociological, aesthetic, and psychological impacts on people.